Business & Product

Minimal

A clean editorial look: lots of white space, crisp type, one warm accent.

Background#ffffff
Surface#fafafa
Primary#171717
Accent#f97316
Secondary#525252
Pace
Medium pace, soft fades
Display font
Space Grotesk
Body font
Inter
Category
Business & Product
Make a video in MinimalUsed in 2 videos
A sample frame rendered in the Minimal visual theme

Where to use this theme

  • Product explainers and how-to videos
  • Business, finance and career topics that need to read as neutral
  • Scripts carried by on-screen text, numbers or quotes

Think twice for

  • Hype, challenge or reaction content
  • Stories that live on atmosphere and mood

Choosing Minimal

What it buys you, and what it costs you. Both matter — you are locking every scene in the video to this.

Advantages

  • Text and charts sit on it without a fight
  • Reads clearly on a phone, where most of your watch time is
  • Never dates — a video from last year still matches this week's

Trade-offs

  • Quiet by design, so it will not stop a scroll on its own
  • Close to what many clean channels already use; your writing has to carry the difference

What every scene is told to look like

This line goes into the prompt for every single image in your video. It is why scene 3 and scene 27 look like the same production, and it is the whole job of a theme.

clean minimal editorial look, generous white space, soft neutral background, crisp sans-serif typography, a single warm orange accent, flat subtle shadows

Made with Minimal

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More business & product looks

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