Business & Product

Apple

Keynote staging: a hero object on pristine light grey, deep focus falloff, slow reveals.

Background#f5f5f7

Surface#ffffff

Primary#1d1d1f

Accent#0071e3

Secondary#6e6e73

Pace: Slow pace, soft fades
Display font: Space Grotesk
Body font: Inter
Category: Business & Product

Make a video in Apple

A sample frame rendered in the Apple visual theme

Where to use this theme

Single-product launches and unboxings
Hardware and design-led reviews
Videos with one idea per scene

Think twice for

Dense, many-idea scripts
Content with no physical object or product to centre

Choosing Apple

What it buys you, and what it costs you. Both matter — you are locking every scene in the video to this.

Advantages

Makes one subject the undisputed centre of the frame
Elegant slow reveals give a moment real weight
Light, clean frames read well on any screen

Trade-offs

The slow pace is punishing if your script is information-dense
It carries a very recognisable brand's flavour, which not every topic should borrow

What every scene is told to look like

This line goes into the prompt for every single image in your video. It is why scene 3 and scene 27 look like the same production, and it is the whole job of a theme.

Apple keynote look, pristine light-grey backdrop, centered hero product on soft gradient, deep depth-of-field, restrained typography, elegant slow reveals

Made with Apple